Report generated on Oct 16, 2026 (UTC)
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Channel Type
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Visits
If a visitor comes to your website for the first time or if they visit a page more than 30 minutes after their last page view, this will be recorded as a new visit.
Visits
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Unique visitors
The number of unduplicated visitors coming to your website. Every user is only counted once, even if they visit the website multiple times a day.
Unique visitors
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Users
The number of users logged in your website. It is the number of unique active users that have a User ID set (via the Tracking code function 'setUserId').
Users
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Actions
The number of actions performed by your visitors. Actions can be page views, internal site searches, downloads or outlinks.
Actions
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Actions per Visit
The average number of actions (page views, site searches, downloads or outlinks) that were performed during the visits.
Actions per Visit
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Avg. Time on Website
The average duration of a visit.
Avg. Time on Website
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Bounce Rate
The percentage of visits that only had a single pageview. This means, that the visitor left the website directly from the entrance page.
Bounce Rate
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|---|---|---|---|---|---|---|---|
| Direct Entry | 81.3% 78 | 80.6% 75 | - | 70.1% 141 | 1.8 | 50s | 60% |
| Websites | 11.5% 11 | 11.8% 11 | - | 15.9% 32 | 2.9 | 1 min 41s | 36% |
| Search Engines | 7.3% 7 | 7.5% 7 | - | 13.9% 28 | 4 | 1 min 17s | 43% |
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