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Channel Type
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Visits
If a visitor comes to your website for the first time or if they visit a page more than 30 minutes after their last page view, this will be recorded as a new visit.
Visits
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Unique visitors
The number of unduplicated visitors coming to your website. Every user is only counted once, even if they visit the website multiple times a day.
Unique visitors
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Users
The number of users logged in your website. It is the number of unique active users that have a User ID set (via the Tracking code function 'setUserId').
Users
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Actions
The number of actions performed by your visitors. Actions can be page views, internal site searches, downloads or outlinks.
Actions
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Actions per Visit
The average number of actions (page views, site searches, downloads or outlinks) that were performed during the visits.
Actions per Visit
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Avg. Time on Website
The average duration of a visit.
Avg. Time on Website
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Bounce Rate
The percentage of visits that only had a single pageview. This means, that the visitor left the website directly from the entrance page.
Bounce Rate
|
|---|---|---|---|---|---|---|---|
| Direct Entry | 70.6% 24 | 70.6% 24 | - | 80% 64 | 2.7 | 10s | 63% |
| Search Engines | 20.6% 7 | 20.6% 7 | - | 13.8% 11 | 1.6 | 1s | 57% |
| Campaigns | 5.9% 2 | 5.9% 2 | - | 3.8% 3 | 1.5 | 3s | 50% |
| Websites | 2.9% 1 | 2.9% 1 | - | 2.5% 2 | 2 | 2 min 46s | 0% |
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