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Channel Type
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Visits
If a visitor comes to your website for the first time or if they visit a page more than 30 minutes after their last page view, this will be recorded as a new visit.
Visits
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Unique visitors
The number of unduplicated visitors coming to your website. Every user is only counted once, even if they visit the website multiple times a day.
Unique visitors
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Users
The number of users logged in your website. It is the number of unique active users that have a User ID set (via the Tracking code function 'setUserId').
Users
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Actions
The number of actions performed by your visitors. Actions can be page views, internal site searches, downloads or outlinks.
Actions
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Actions per Visit
The average number of actions (page views, site searches, downloads or outlinks) that were performed during the visits.
Actions per Visit
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Avg. Time on Website
The average duration of a visit.
Avg. Time on Website
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Bounce Rate
The percentage of visits that only had a single pageview. This means, that the visitor left the website directly from the entrance page.
Bounce Rate
|
|---|---|---|---|---|---|---|---|
| Direct Entry | 56.7% 38 | 56.9% 33 | - | 60.2% 71 | 1.9 | 2 min 6s | 53% |
| Search Engines | 17.9% 12 | 20.7% 12 | - | 18.6% 22 | 1.8 | 1 min 4s | 50% |
| Websites | 20.9% 14 | 19% 11 | - | 18.6% 22 | 1.6 | 5 min 41s | 57% |
| Campaigns | 4.5% 3 | 3.4% 2 | - | 2.5% 3 | 1 | 0s | 100% |
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